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Facebook is heating up the competition to penetrate websites outside of the Facebook platform by adding a number of gadgets / widgets / tools that can be added to a website, they have created pages from the interest section of your profile and they have replaced
“Become a Fan” with “Like” for business pages on Facebook.
What does this mean for the business owner or organization with a “page” presence on Facebook already? Confusion. What does this mean to your consumer / client / target audience?
Confusion.
What should you do about all of this? Wait patiently for the dust to settle.
To illustrate the potential mess, consider my coaching business, True Azimuth, LLC. I have a website, a
coaching blog and a Facebook Page. All are integrated nicely. When someone goes to my website
or blog I encourage them to become a fan on Facebook. When someone goes to True Azimuth’s Facebook page, they can see a feed from my blog integrated on the page.
Now I have a new Facebook Page for True Azimuth, LLC (which I can’t control – at least at the moment) that was
created from the employer listing on my profile. True, I could have chosen not to create the page – I am currently the only employee of my coaching business. But what happens to BIG companies with thousands of employees on Facebook? You guessed it – it only takes one employee to create the company page! What a mess – more on this later.
Now “Like” comes along. Facebook developers have changed “Become a Fan” with “Like” – a move which I thought I liked. But then they added these website gizmos to the mix – more things to “Like.” And guess what?
None of these are connected!
So, say I add the inline code to both my blog and my website to allow people to “Like” them. A person comes to my blog and clicks “Like” – that does not mean they are now a Fan of my business on Facebook – they just “Like” my blog. Same thing with my website. If a person “Likes” my website, that doesn’t mean the “Like” my blog or my Facebook page.
The result: complete marketing mayhem and utter chaos!
Thrown in with this mix is the ability to feed news from your website into the Facebook News stream of people who “Like” you. If you have a website, blog and Facebook page, it could easily mean your target market gets up to three duplicate messages if you have a consolidated / integrated web presence like I do.
Add to this these new pages created from Facebook profiles and you have a cluster of a mess to sort out.
My solution? I am waiting for this dust to settle before I jump into Facebook’s newest gadgets. BTW – you should be doing that anyway – meaning your social media strategy and your web presence strategy should be built on a solid marketing plan that you review and update annually – keeping you and your business from making impulsive, jump-on-the-bandwagon decision.
(That is what I coach my business clients to do)
What is your solution? Do you like Facebook’s new “Like”?
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The business Mastermind Group in the Upper Valley will begin a new text on June 23 2009. The group, in
collaboration with Borders Books, meets each Tuesday at 10:00 am in West Lebanon, NH. The new text,
"The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
", by Harry Mills, offers a practical strategies to sustain and grow profits in any industry.
"This book and the effective, inexpensive and easy to implement program it outlines is the optimum way to build
your business in our current economy," says business coach Scott Graham who facilitates the group.
"Whether you are struggling in your business or just looking for pragmatic ways to leverage your efforts through
effective networking, this text presents a soup-to-nuts approach to marketing your business and 'making rain',"
says Graham. "Coaching brings the book to life and it becomes more than just another piece of information -- it becomes an actionable strategy to increase your your gross sales."
The Mastermind Group works through each book slowly – one text about every three months – so participants can
easily keep up with the reading. In addition to providing meeting space, members of the group receive 20% off the
text from Borders.
True Azimuth, LLC, headquartered in West Fairlee, Vermont, began offering business, personal and relationship
coaching in 2006. For more information about the Mastermind Group, call 802-380-1026 or go to
http://Mastermind.TrueAzimuth.biz.
©2009 True Azimuth, LLC
Business Coaching, Relationship Coaching, Life Coaching
Do you want to grow your career? Increase business? Build income? Coach Scott Graham outlines three strategies to supercharge your social networking posts with these goals in mind.
References:
- LinkedIn
Answer - How to Supercharge your Blog - Resource: http://ping.fm
- Resource: http://hootsuite.com/
- Web Article: How
to Be Interesting - Web
Article: How to Write Kickass Twitter Posts - Book:
Made to Stick: Why Some Ideas Survive and Others Die
©2009 True Azimuth, LLC
Business Coaching, Relationship Coaching, Life Coaching